Marketing

Position Objectives: To oversee all functions of the spa’s marketing and managing guests flow. The Marketing Director’s objective is to achieve and exceed the set spa guest flow budget by developing marketing strategies resulting in driving traffic to the spa. In addition the Marketing director’s objective is to uphold the spa’s image and develop effective marketing material to insure overall spa marketing success!

Position Activities and Responsibilities:

Marketing Plan

  • Conduct a marketing S.W.O.T. analysis
  • Identify the target market
  • Set a guest flow target by day, week, month and year
  • Develop an annual marketing plan
  • Identify the marketing mix
  • Create marketing material
  • Develop an annual marketing calendar
  • Develop a media kit
  • Performance measurements

Marketing Financials

  • Set an overall marketing budget
  • Set a budget by marketing mix
  • Negotiate and execute marketing contracts
  • Budget for printed material
  • Track marketing expenses actual vs. budget

Marketing Communication

  • Communicate plan with spa director
  • Inform the spa team of monthly marketing strategies
  • Educate the team on how to present promotions and specials
  • Act as the spa’s spokes person

Marketing Relations

  • Communicate and build relations with all department leaders
  • Build community relations
  • Business to business relations and strategies

Marketing Functions

  • Plan promotions
  • Plan and host spa events
  • Manage website
  • Manage e-marketing – e-newsletter
  • Identify menu distribution channels
  • Develop in-spa marketing displays
  • Develop a referral program
  • Develop a membership program
  • Host media
  • Develop ads
  • Merchandising

Marketing Evaluation

  • Review performance reports
  • Track marketing efforts by source
  • Expenses actual vs. target
  • Traffic flow

Desired Qualifications:

  • Experience in effective marketing
  • Marketing degree
  • Leadership skills
  • Excellent writing and communication skills
  • Ability to develop an effective marketing plan
  • Ability to create advertising, promotion and special campaigns
  • Ability to present a professional image
  • Flexible schedule and ability to work 40 hours + per week
  • Passionate about the spa lifestyle
  • Computer skills and aptitude for mastering spa software

Behavioral Characteristics

  • Cheerful, upbeat personality, with leadership style
  • Enjoys fostering community relations
  • Excellent communication skills, good public speaker
  • Flexible and cooperative
  • Patient and level headed
  • High personal standards, good self esteem
  • Detailed oriented
  • Good organizational skills and follow through
  • Able to multi-task and improvise on the spur of the moment
  • High energy, able to work in fast paced environment
  • Good sense of time; prompt, able to meet deadlines
  • Good sense of humor and outgoing
  • Self-motivated, no guidance needed to perform successfully
  • Able to work well under pressure
  • For professional growth seeks out knowledge and enjoys learning and teaching
  • Appear polished and with professional image
  • Great work ethics
  • Confident and committed to the spa team

How To Apply:

Please email relevant materials to maciek@SpaMariana.com

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